N! POC - Valeo and Speedy

POC - Valeo and Speedy: First Wiper Designed to Cut CO₂ Emissions

What is this POC about?

Valeo and Speedy partnered to launch Canopy™, the first windshield wiper blade designed to significantly reduce CO₂ emissions.

Valeo Canopy™ is the range of car wiper blades dedicated to drivers who are looking for high-quality wiping performances while limiting their environmental footprint.

With Valeo Canopy™, which is part of the Valeo “I care for the Planet” program - aiming at limiting the impact of aftermarket activities on the environment-, Valeo aims to reduce its environmental impact, both in design and production, while maintaining its trusted, premium wiping quality performance. (Learn more about Canopy™)

Canopy’s CO₂ footprint was independently verified by Bureau Veritas, giving the product environmental credibility right from launch.

More than just a product release, the POC aimed to redefine how sustainability is communicated to both workshops and drivers, and enable better market adoption through joint commercial and educational efforts.

The Challenge

Introducing an eco-designed innovation in the automotive aftermarket means engaging both workshops and drivers to change their buying behavior.

Valeo and Speedy worked together to meet this challenge by activating a coordinated campaign focused on visibility, engagement, and motivation:

- Strong physical presence in garages: Valeo displayed Canopy wipers at Speedy workshops to boost visibility and create awareness at the point of sale.

- Communication strategy: Press releases and targeted media outreach supported Canopy’s launch, but the focus remained on delivering clear, fact-based environmental benefits to mechanics and customers.

- Loyalty incentives: Through the Valeo Specialist Club, workshops were rewarded for stocking and promoting Canopy, turning sustainability into a business opportunity.

- Sell-out promotion: Special campaigns and pricing strategies were implemented to accelerate turnover and encourage repeat purchasing behavior. Together, these actions aimed to make eco-designed products an easier and more attractive choice for garages and drivers.

Outcome and Results

The POC demonstrated strong environmental and commercial results:

• 61% reduction in CO₂ emissions* per wiper, compared to standard Valeo wiper blade produced in Asia and packaged in plastic

• 9 tons of CO₂ avoided** during the pilot phase

• 157.5 tons of CO₂ reduction*** projected during the full deployment phase

The Canopy wiper is now being integrated into Speedy’s product offering as a sustainable choice for environmentally conscious consumers and workshops. More than just a new product launch, it marks a first-of-its-kind initiative to learn how sustainability can be marketed all the way to the end user - a new approach in the automotive aftermarket.

_{verified by an independent organization (Bureau Veritas)}
_{Estimated CO₂ equivalent savings of Canopy wipers vs. standard Valeo wipers made in Asia, based on initial POC deployment at Speedy}
_{ Estimated CO₂ equivalent savings of Canopy wipers vs. standard Valeo wipers made in Asia, based on Speedy's potential total sales over 3 years}

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