Just over a year ago, Stuart Bayne, a sales manager from NGK Spark Plugs (UK), completed his first sponsored cycle ride, which took him to five European countries and raised more than 22,000 euros for the Down’s Syndrome Association (DSA) in the UK. Now, the 52 year old is doing it all again – in New Zealand. NGK Spark Plug Europe is donating 5,000 euros to this worthy cause.

This coming Sunday marks the start of Stuart’s second charity cycle ride. In the coming weeks, the sales manager from NGK Spark Plugs (UK) will be covering 2,100 kilometres, travelling from Bluff at the southern tip of New Zealand through the South Island, crossing Cook Strait on a ferry and continuing through the North Island. His journey ends two days before Christmas at Cape Reinga, the northernmost part of the country. Stuart’s father-in-law Barrie Atkins will be driving the support vehicle.

Just like last year, NGK Spark Plugs (UK) is acting as main sponsor. The ignition and sensor specialist used the Motorcycle Live show in Birmingham at the end of November to collect funds, for example by selling a limited number of baseball caps signed by World Speedway champion Greg Hancock. At the end of the event, Stuart and NGK had already raised several thousand euros for a good cause: The DSA is the only organisation in the UK focusing solely on all aspects of living successfully with Down’s Syndrome and aims to help people live rewarding lives.

“NGK takes social responsibility seriously. As an international company we know that no business or economy can be successful without social coherence. We are therefore delighted to see Stuart on the bicycle again to collect donations for the DSA. Like last year, NGK Spark Plug Europe is doing its part and donating 5,000 euros. We wish Stuart a successful tour and hope to see him back home soon health and happy,” comments Damien Germe?s, Senior Vice President from NGK Spark Plug Europe.