MEYLE HD slot bushing kit awarded the Automechanika Innovation Award 2018
Hamburg-based spare parts manufacturer MEYLE received the Automechanika Innovation Award 2018 today in the Repair & Maintenance category: With the MEYLE-HD slot bushing kit including tool, the company was able to assert itself against numerous competitors, including well-known OE and aftermarket manufacturers. With the service kit, consisting of the pre-compressed and ready-to-install MEYLEHD slot bushings and a suitable installation tool, MEYLE offers an economical and ecological alternative to replacing the complete BMW rear axle control arm: This enables selective replacement of the bushings in selected BMW 5 Series, 6 Series, 7 Series and X5 models.
The Innovation Award was presented to the Hamburg-based manufacturer today at the official awards ceremony in Frankfurt and honours particularly progressive and forward-looking innovations in the automotive industry. “We are pleased to present MEYLE with the award in the Repair & Maintenance category. The MEYLE HD kit meets all award criteria for an environmentally friendly, sustainable and service-oriented solution – a real innovation, which we are therefore pleased to honour with an award,” says Olaf Mußhoff, Director of Automechanika Frankfurt.
As an aftermarket repair solution, the MEYLE HD slot bushing kit with matching installation tool is unique to date. The MEYLE HD kit was developed by engineers and product managers of the MEYLE chassis and steering team. MEYLE experts have accompanied and controlled the entire process chain – from the initial idea through development to production and comprehensive quality tests. Based on the MEYLE HD concept “Better than OE”, the impulse for the product came from the analysis of the repair on the BMW control arm: In contrast to the OE version, defective bushings on the BMW rear control arm can be replaced separately in pairs with the MEYLE kit – a repair solution that is not yet available from the OE side with the appropriate tool and previously had to be solved by the cost-intensive replacement of the complete control arm.
“The Innovation Award is a very special award for us, of which we are very proud,” explains André Sobottka, Board Member for Sales, Marketing and Communication at MEYLE. “Especially in our anniversary year, in which we also celebrate the 60th anniversary of the holding company Wulf Gaertner Autoparts AG, the award is a great recognition for the good and close cooperation of our MEYLE engineers in Hamburg and in our production facilities. Due to our high technical understanding and our know-how as a manufacturer, we are in a position to offer further developed parts for the market and to create tailor-made solutions. We know the market requirements and the daily routine in the workshop very well and therefore focus our product development on solutions that are precisely tailored to the needs of the workshop employee. With the MEYLE-HD-Kit we have once again proven this and offer as MEYLE another exclusive solution for the aftermarket, with which workshop employees quickly become the DRIVER’S BEST FRIEND.”