Eurol 40th anniversary: oil brand becomes international world player
Johan Pfeiffer started his business Eurol exactly 40 years ago on 1 February 1977. Under his management, Eurol grew to become a major international oil brand now available in 75 countries.
Sense of service
One thing has remained the same in these 40 years and that is the sense of service to the customer, says Johan Pfeiffer. “It is important to always create added value for the customer. The market is moving all the time, which is why it’s good for a customer to know that Eurol thinks of everything.”
His son Martijn Pfeiffer agrees. He took over the daily running of the business two years ago. Eurol is still a Dutch family business despite international expansion. Martijn Pfeiffer: ‘’Our employees work hard every day in order to exceed customers’ expectations. Entrepreneurship, quality awareness and a healthy ambition are important success factors for us.”
Eurol is not letting its 40th anniversary go unnoticed. A special anniversary logo has been
developed, which will be visible throughout the year, at trade fairs, on the website, in campaigns and on social media. There will also be an anniversary campaign with various activities for employees, customers and for Eurol fans.
Martijn Pfeiffer on Eurol’s future: “We are at the beginning of a new phase in our existence. We go for growth but in combination with increased awareness for sustainability. In 2017, we will be making a start with the new building in Almelo. Corporate social responsibility assumes an important role here, for example, by selecting sustainable building materials and the transport of goods by water.”
Need for high-quality lubricants
“We also develop lubricants that contribute to lower CO2 emissions, fuel savings, longer service life for machines and reduced oil consumption,” Martijn says. “Take for example, the shift towards electric or hydrogen-driven vehicles. If electric vehicles increase in popularity, the demand for engine oil will of course decline in time. But everything that moves must be lubricated and this applies to both vehicles and machines. Finally, there will always be a need for high-quality lubricants.”