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DENSO’s Starter & Alternator range expands

DENSO Europe’s Aftermarket Business Unit has added 20 new Alternators and 12 new Starters to its rotating range, which are available now to its independent aftermarket customers. The new numbers cover an extensive list of makes and applications, including Toyota, BMW, Fiat, Peugeot, Citroën, VW, Jaguar, Land Rover and Audi.

Selected as original equipment by car makers worldwide, the range extension makes the advanced design, OE quality and powerful performance of DENSO’s rotating machines even more accessible to the aftermarket.

Unlike many other brands, the company’s programme of replacement Starters and Alternators offers OE specification, completely new parts, with no remanufactured units – bringing the added customer convenience of no core surcharge or returns. Furthermore, every machine is subjected to DENSO’s rigorous manufacturing and testing processes, to ensure they meet the highest standards of fit and performance.

The new applications cover both new and existing part numbers in the extensive aftermarket programme. In total DENSO’s programme now includes 217 Alternator part numbers and 1,447 unique OE references covering 1,859 unique applications; and 73 Starter part numbers with 554 unique OE cross references covering over 1,272 unique applications.

“These new references demonstrate our commitment to providing premium quality parts in our widest ever range of Starters and Alternators to the independent automotive aftermarket,” said Ruslan Leontiev, Product Manager Rotating, DENSO Aftermarket. “Distributors can now offer their customers an even wider selection of the world’s most advanced rotating machines, manufactured by the leading pioneers of advanced Starter and Alternator technology for cars, motorcycles and commercial vehicles.”

Find out more

Further details of DENSO Aftermarket’s expanded Starters & Alternators programme are available online at, in TecDoc or from your local DENSO Aftermarket sales contact.

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