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DENSO expands Rotating parts range

The upcoming extension of DENSO’s OE quality Rotating parts programme signals the addition of 34 new part references, 17 new Alternators and 17 new Starters. The expansion bolsters DENSO’s burgeoning car parc, covering an additional 99 OE part numbers and 286 vehicle applications. The new part numbers cover an extensive list of makes and applications, including BMW, Toyota, Jaguar and Lexus.

DENSO’s Rotating parts range has resonated with distributors and garages due to its reputation for quality and economical pricing. The automotive parts pioneer developed the world’s first Segment Conductor (SC) Alternator, providing a higher output whilst making them 20 percent lighter, and leads the market with outstanding Advanced Engagement (AE) and Tandem Solenoid (TS) starter ranges.

Every machine is completely new-in-box rather than re-manufactured. With no core surcharge, administration is significantly reduced; ensuring a high quality product made from genuine parts, at a competitive price.

Ruslan Leontiev, Rotating Product Manager, EU commented: “The extension to our Rotating parts programme means even greater choice for our customers, and allows distributors to offer a broader selection of the most advanced Rotating parts in the aftermarket.”

The range extension reinforces DENSO’s credentials as the leading manufacturer of OE rotating machines, with a global market share of over 30%. DENSO’s extensive programme now includes 238 Alternator part numbers, 91 Starter part numbers and covering 3934 unique vehicle applications.

For more information about DENSO’s range of aftermarket products, please visit or to find your nearest DENSO distributor or stockist.

Twitter handle: @DensoPartsEU

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