HELLA at the automechanika trade fair

The world’s leading trade fair for the automotive aftermarket – automechanika – is held every two years attracting thousands of specialist visitors to the exhibition center in Frankfurt, Germany, to learn more about the latest product innovations, trends and future developments. HELLA is once again among the exhibitors this year and will be represented with two stalls.

Global brand

Today, automechanika encompasses a lot more than “just” the international leading trade fair in Frankfurt: “automechanika” became a globally renowned brand that is exported to various locations around the globe a long time ago. The automechanika portfolio currently already consists of fifteen events in fourteen countries across four continents. The latest members of the trade fair range include automechanika Birmingham and automechanika Jeddah. automechanika and its events are made up of a total of around 21,000 exhibitors, 600,000 specialist visitors and 45 years of experience.

HELLA is also positioned internationally

When it comes to experience, this is an attribute that really makes HELLA stand out. This is down to our long-term development and production skills in the innovative lighting system and vehicle electronics sector. As one of the technological leaders in this sector, we have been an important partner to the automotive and aftermarket industries for the supply of original equipment for over a century. Just like automechanika, over the years HELLA has developed into an international brand that numerous automobile manufacturers around the world trust. Over 32,000 employees working at more than 100 locations in over 35 countries clearly illustrate our global presence.

Knowledge transfer on the aftermarket

It is the independent aftermarket which benefits especially from the company’s long-established original equipment expertise. For HELLA makes optimal use of such expertise by successfully transferring its wide spectrum of knowledge to this very area. In this way, HELLA plays a part in making the business operations of its trading partners faster, easier and more efficient. The result is that we always have our finger on the pulse of the market. We react pragmatically and in a customer-oriented way, because we know what motivates our partners.

Parts, Tools, Services

Our three-pillar model of “Parts, Tools, Services” enables much more to be offered to the aftermarket and garages than just an extensive branded portfolio covering albeit a huge selection of parts and vehicles. Our package includes a treasure trove of advantages: a comprehensive service offered by the practically-inclined for the practically-inclined, excellent logistics solutions and sophisticated data management designed for easy parts identification and also outstanding expertise when it comes to garage equipment, professional tools and diagnostic units.

Twice as good: the HELLA trade fair exhibition

We are placing a very special focus on this particular garage equipment sector at this year’s automechanika event. Separated from our main trade fair exhibition in Hall 3, Stand D91, we are providing this subject area, that is becoming increasingly important for the aftermarket and garage sector, with its own exhibition space. In Hall 9, Stand A88 you will not just be able to see our innovative diagnostic units and beamsetters from our Hella Gutmann range, but will also have the opportunity to talk to our garage experts about current trends and developments.

Of course, our main stand in Hall 3 is also always worth a visit: It will provide you with an exciting overview of our latest product innovations and range of services for the automotive aftermarket – and you will always find someone happy to discuss your questions and ideas regarding our products and services for the independent aftermarket.

The HELLA automechanika team is already looking forward to meeting you!